We at Altomac aim to put into your hands applications which you can use in a way you do things every day. Right after opening our software, you can immediately focus on your task, not even noticing that you're using an entirely new program!

This is the result of software design that employs a scientific approach derived from ethnography. It is completely different from the classic reductionist approach which attempts to identify the basic behavior of the human being in his interaction with the environment (a thing which often diverts software designers from the end user's needs). We study the everyday habits of computer users and we analyze what really happens when people use their Macs.

We examine how users coordinate their activities, make use of applications' windows, organize their desktop icons and how they switch between programs. We try to understand how they do the things they do.

In contrast to other approaches in software development, our philosophy takes into heavy consideration the fact that a new program will be inserted into an organized environment which is a system that is already set up and stable.

Because of this, we write programs that are comfortable and natural to use. Software that will simply make you feel good.



Ivan Gobbo
Head of software design